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THE SUPERHUMAN SOLUTION FOR HUMAN-CENTERED EXPERIENCES.

It’s the ultimate in audience understanding, put into action. Drawing on a deep understanding of human psychology, amplified by AI, we change the game for companies who want to resonate fully with people.

DEMO SOLSTEN

THE BEST SCIENCE FEELS A BIT LIKE MAGIC.

We get to know the humanity behind audience behaviors. We get down to the bottom of what people think, feel, and need—then tell brands what they need to know to resonate.

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EVERY STAGE OF YOUR PRODUCT, EVERY STAGE OF THEIR JOURNEY.

See beneath the surface, understanding and even anticipating how an audience will resonate with an experience, user journey, or creative.

  • Navigator gives you an advance view into prospective audiences, including unexpected ones.
  • Frequency gives you psychology-fueled insights on how well your creative will resonate.
  • Traits offers deep understanding of audiences’ psychological makeup and personalities.

Click the Solsten to the right to learn more

NAVIGATOR

Navigator gives you an advance view into prospective audiences, including unexpected ones.

  • Crafted audiences by genres, IP, and more
  • Market potential discovery
  • Deeply target audience understanding
  • Identify what to build for ideal audiences
  • Understand your target audiences’ needs
  • Powerful insights for go-to-market strategy
frequency

FREQUENCY

Frequency gives you psychology-fueled insights on how well your creative will resonate.

  • AI-tagged creative asset library
  • Creative performance tracking
  • Build new high-resonating creative
  • Organize all creative in one place
  • Identify the best creative by audience segment
  • Iterate on creative with confidence

TRAITS

Traits offers deep understanding of audiences’ psychological makeup and personalities.

  • See in-depth personality profiles with hundreds of traits
  • Custom segments based on traits
  • Real-time pulse on behavior per segment
  • Meet segments beyond demographics
  • Uphold privacy of your audience
  • Insights inform all points in experience

NAVIGATOR

Navigator gives you an advance view into prospective audiences, including unexpected ones.

  • Crafted audiences by genres, IP, and more
  • Market potential discovery
  • Deeply target audience understanding
  • Identify what to build for ideal audiences
  • Understand your target audiences’ needs
  • Powerful insights for go-to-market strategy
frequency

FREQUENCY

Frequency gives you psychology-fueled insights on how well your creative will resonate.

  • AI-tagged creative asset library
  • Creative performance tracking
  • Build new high-resonating creative
  • Organize all creative in one place
  • Identify the best creative by audience segment
  • Iterate on creative with confidence

TRAITS

Traits offers deep understanding of audiences’ psychological makeup and personalities.

  • See in-depth personality profiles with hundreds of traits
  • Custom segments based on traits
  • Real-time pulse on behavior per segment
  • Meet segments beyond demographics
  • Uphold privacy of your audience
  • Insights inform all points in experience

BRANDS POWERING PERSONAL EXPERIENCES WITH SOLSTEN.

Join the ranks of those turning audience understanding into unparalleled potential. The insight and inspiration fuel bold new horizons in engagement, ROI, and product development.

Click each boat to see their experience with Solsten.

person

THE MAINFRAME

Jasmin Dahncke, Senior UX Designer

"Working with the passionate individuals at Solsten has been a true joy for us at Mainframe and we are excited to have such a strong partner by our side to help us create the next generation of MMO's. Their exceptional service and player insights are invaluable to the game's production and will ensure that we will create the best possible experience for our players. We are looking forward to working together with the 12traits team for many years to come."

person

CCP

Josh Rivers, Senior Player Researcher

“Working with Solsten to unlock a more holistic understanding of our players has been instrumental in moving CCP Games forward as a player-centric organization. Understanding players’ wants and desires from a psychological perspective gives us a more complete picture of who lives in our virtual world and why while also unlocking deep insights into how we can make our game better for those who play it.”

person

ROVIO

person

STARBERRY

person

SUPER EVIL MEGACORP

person

VOODOO

Sophie Vo, Studio & Game Lead

"When developing a brand new game, there are a lot of unproven assumptions we make at the early stage of the game. While market data and competitors' watch is a good start, Solsten provides deeper insights on what works for a specific audience and why. Solsten helps narrow down the number of assumptions (from 100 to 10) when understanding why there are issues in your game. It has been a big save of time and money for us, as we didn't spend our time shooting in the dark."

person

MOBILITYWARE

Zach Pond, VP Marketing & User Acquisition

“Partnering with Solsten has helped us learn so much more upstream and really understand what motivates and resonates with our target audience. Instead of just pushing things in front of our players and conjecturing based on their behaviors – we understand what drives them intrinsically. Instead of just WHAT they did, we are learning more about WHY they did it. These insights give us an entirely new angle of approach to begin with for creatives and development that would never have surfaced from a lifetime of A/B tests.”

Mainframe company logo. person

Jasmin Dahncke, Senior UX Designer

"Working with the passionate individuals at Solsten has been a true joy for us at Mainframe and we are excited to have such a strong partner by our side to help us create the next generation of MMO's. Their exceptional service and player insights are invaluable to the game's production and will ensure that we will create the best possible experience for our players. We are looking forward to working together with the 12traits team for many years to come."

CCP logo. person

Josh Rivers, Senior Player Researcher

“Working with Solsten to unlock a more holistic understanding of our players has been instrumental in moving CCP Games forward as a player-centric organization. Understanding players’ wants and desires from a psychological perspective gives us a more complete picture of who lives in our virtual world and why while also unlocking deep insights into how we can make our game better for those who play it.”

ROVIO company logo. person

StarBetty company logo. person

SUPER EVIL MEGACORP company logo. person

Voodoo company logo. person

Sophie Vo, Studio & Game Lead

"When developing a brand new game, there are a lot of unproven assumptions we make at the early stage of the game. While market data and competitors' watch is a good start, Solsten provides deeper insights on what works for a specific audience and why. Solsten helps narrow down the number of assumptions (from 100 to 10) when understanding why there are issues in your game. It has been a big save of time and money for us, as we didn't spend our time shooting in the dark."

Ten Square Games company logo. person
TiltingPoint company logo. person
MobilityWate company logo. person

Zach Pond, VP Marketing & User Acquisition

“Partnering with Solsten has helped us learn so much more upstream and really understand what motivates and resonates with our target audience. Instead of just pushing things in front of our players and conjecturing based on their behaviors – we understand what drives them intrinsically. Instead of just WHAT they did, we are learning more about WHY they did it. These insights give us an entirely new angle of approach to begin with for creatives and development that would never have surfaced from a lifetime of A/B tests.”

YOUR SOLSTEN JOURNEY STARTS HERE.

There’s limitless power in deep audience understanding. Because what’s good for your customer is great for business.

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